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Classified Ads This is something everyone should be testing in some form or another. It's great for lead generations. You should still have a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds. My local paper, the Hartford Courant even has an ongoing deal of 3 lines for 3 days for free! Even adding more lines only ends up costing a few bucks. With a price like that, there's no reason anyone with a website should not be testing ways to draw traffic to the site with classifieds. Direct Mail Nothing beats direct response when it comes to results-driven proven advertising. And messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly. There's a wealth of information on direct marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more experts. Here are some sites where you can learn more: * http://www.successdoctor.com - Michel Fortin's main site * http://www.world-copywriting-institute.com - David Garfinkel's site * http://www.thegaryhalbertletter.com - Home of the Gary Halbert Letter * http://www.dankennedy.com - Dan Kennedy's site * http://www.srds.com - The Standard Rate & Data (SRDS) List Book, a great resource to locate mailing lists of nearly any type you can imagine. You can also find it in some larger city libraries. * http://www.referenceusa.com - Reference USA is a great place to get compiled lists by industry, SIC, demographics and more. It contains names, addresses and lots of other great information on more than 12 million U.S. businesses, 102 million U.S. residents, 683,000 U.S. health care providers, 1 million Canadian businesses, and 11 million Canadian residents. * http://www.usps.com - The US Postal Service website has a variety of tools and educational materials about direct mail as well. Postcards Yes, postcards are a form of direct mail, but it warrants its own category. Postcards are cheaper to produce and mail than full-blown direct mail packages or sales letters, and they are great for generating leads. Like classified ads, a free report or free gift often works well here. Postcards are also a great way to stay in touch with your customers and prospects, and they also work well as part of a sequence of mailings. A good place to go for customized postcards is http://www.usps.com (the US Postal Service website), because the USPS has partnered with a company that will print and mail your postcards for you! Best of all, you only pay for the postage (i.e. FREE printing costs). Hint: be sure to include yourself on the mailing list so you can get your own mailing as well. Yellow Pages Another great resource that is often underutilized or used ineffectively. Yellow page ads are great because when someone sees your ad, they are already in the market for your product or service. Yellow page ads need to be benefits-driven, with your Unique Selling Proposition (USP) stated clearly and boldly (remember, this is the one place where your prospects will see your ad alongside all of your competitors). You want your ad to stand out from the clutter. Use a direct response type of ad, and again, free gifts or premiums work well here. Gary Halbert has written about yellow pages several times in his newsletter. To find them easily, just enter the following search at Google: site:thegaryhalbertletter.com +"yellow page" Another great resource that JP Maroney recommends is Alan Saltz's course on the subject, available at http://www.yellowpagesprofit.com A great thread on this topic can also be found on Michel Fortin's forum at: http://www.copywritersboard.com/viewtopic.php?t=1652
Build credibility for your business by publishing an e-zine and writing articles. Your customers and prospects will see you as an expert and trust you. You could also submit your articles to other e-zines for republishing and publicity. Just require them to include your resource box at the end of the article. Answer all your e-mail messages as quickly as possible. Nothing will lose a sale quicker than not responding to a prospect in time. If you don't, it could anger your customers and they could ask for a refund. You may lose a sale because they want you to answer a question before they order. Build a professional looking web site even if you have a small budget. You could use free graphics, designs, list servers and other tools offered online. Just go to your search engine or web directory of choice and type in "free (what you want)" and you will usually find it. Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or e-books, etc. Internet business and technology move at lightning speed. You need to keep up so you don't get left behind. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, "Buy one, get one free!" Another example would be, "Buy over $20 worth of products and get 5 free bonuses!” Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, "This e-book sent chills up my spine! I highly recommend buying it!" Another example, "All I have to say is, ‘Wow! It's that good!’" Speed up your Internet access. You can get your online business tasks done faster, which will help you stay ahead of your competition. It can speed up your research, online marketing tools, Internet utilities, software downloads, etc. Allow people who do not have time to explore your site to download your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free. Use a lot of headlines and sub-headlines on your web site. This will hold people’s attention and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. Plus it will get the reader’s full attention at the same time.
Help With Data Recovery If you’ve had something bad happen to your hard drive and find yourself looking for data recovery help, your probably in a hurry, not wanted to listen to hype or schemes. Many individuals who have experienced the loss of their data cannot wait, and need to have their data now. Businesses on the other hand, need to have their data up and working so that they can continue to carry out their normal day to day operations. Anytime you experience problems with your hard drive, you can count on data recovery to recover your data. There are a few options available, the first being recovery specialists that can actually come to you. They will look at your computer and your hard drive, and first determine what caused the hard drive to malfunction. Data recovery specialists are highly skilled computer technicians, and know the hard drive inside and out. Good specialists are those who can be there anytime you call. You don’t want someone who isn’t reliable, especially if you are looking to establish a relationship. If the technician is able to be there immediately, he or she is showing that they are dependable. In the event of data loss or hard drive failure, you’ll want someone who doesn’t waste any time at all. Another option available to you is software programs. These programs are great to use, although they must be used before you problem. You can’t use them after the disaster has happened, as there is nothing there to install it to. If you install the program before hand and keep it installed, it can help you after the disaster. Most programs keep your previous data and information on file, so just in case something does happen to your hard drive, it will be available In the event of a hard drive failure, virus, or natural disaster, there are options that you can use to recover your data. The most popular are data recovery technicians and data recovery software. For businesses and corporations, technicians are the preferred way to go. Technicians can recover your files, even rebuild your hard drive if they need to. In the event of a hardware problem, the software won’t be able to do much for you. Anytime you need help with data recovery, you should always look towards a specialist to help you. They can fix most problems, and more importantly - restore your precious data. No matter where you live, there should be specialists close by who are always on call. Most charge very reasonable prices, and will come to you in the event of an emergency. When you compare specialists to software - the specialists are by far the best option for helping you with your data recovery.
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